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To get an understanding of what goes on in strategic management, it is useful to begin with definitions of strategic management. strategic management notes for mba 4th sem pdf Master of Business Administration MBA. Strategic choice involves understanding the nature of stakeholders expectations, identifying the strategic option and evaluating and selecting the best/optimal choice amongst all. Labeling, packaging are associated with: Price mix Product mix Place mix Promotion mix 2. General objectives On completion of this subject, you should be able to: • apply the strategic management process and organisational and industry value analysis to understand value. The area’s world-class research covers such disciplines as: Innovation and entrepreneurship; International business/international management ; Organizational behavior. Human Resource Management Multiple Choice Questions and Answers. 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